£195
Despite their Swedish roots, Jens Grede and Erik Torstensson knew the only place they could set up their jeans label FRAME was in the heart of the denim capital, also known as LA. Part of the SoCal brand’s summer line-up are these shorts ready to be donned on Venice Beach and beyond. Sitting loosely on the frame, the classic style falls comfortably on the waist and is doused in a faded wash to nail that lived-in aesthetic.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.