£64 £215
Aptly named The Straight Jeans, FRAME's blue washed-denim jeans are cut to a classic relaxed fit with five pockets and a logo patch.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.