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£1040
Under Alessandro Michele, Gucci is just so playful. The exuberant patterns, the crossovers with other brands (like the Yankees and Disney) and, more pertinently, naming a *timepiece* the G-Timeless. It’s as accurate a name as it is mischievous: the sheer elegance of this watch will last. With its stainless steel case, two-tone bracelet and – sigh – the sunbrushed dial with an engraved gold bee in the centre.
Hottest heritage brand on the fashion radar right now, Gucci is redefining modern luxury under new creative director Alessandro Michele’s visionary command. See the collection in Vogue, Tatler and many others.