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A limited-edition T-shirt by HUGO Menswear, available exclusively online and printed with unique artwork inspired by the curated project. Crafted in interlock cotton with a peached finish, this distinctive T-shirt is cut to a roomy fit for unisex wear and features the signature reversed logo. This directional design is part of the HUGO Pop-Up collection, inspired by our 90s-era archive.
Founded in 1924, the German company known for its sharp suiting and white shirts is undergoing a high-fashion metamorphosis with Jason Wu at its reins. Known for his love of flourish, the designer challenges the streamlined Hugo Boss aesthetic, and the result is an accomplished mix of classic and modern with an emphasis on print and cut. See the looks in Vogue, Elle and Glamour.