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£179 £269
A playful maxi dress by HUGO Womenswear, created in embroidered cotton lace for a summery vibe. This sleeveless dress features a drawstring at the waist with adjustable toggles that adds a sporty touch and an individual fit. Hack into conventional femininity and mix it with streetwear style by pairing this dress with modern running trainers.
Founded in 1924, the German company known for its sharp suiting and white shirts is undergoing a high-fashion metamorphosis with Jason Wu at its reins. Known for his love of flourish, the designer challenges the streamlined Hugo Boss aesthetic, and the result is an accomplished mix of classic and modern with an emphasis on print and cut. See the looks in Vogue, Elle and Glamour.
