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£95
The ones that started it all, Levi's 501 Original jeans are the ultimate icon of American culture. Updated with a slim tapered leg, it's a leaner twist on the original denim stalwart. With added stretch for comfort, these sit at the waist with a button fly and five pocket styling.
The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.