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£179
Feeling nostalgic for the hippie, love-filled 70s? Even if you've perhaps never experienced them first hand. Parisian label Maje can help with that, giving a typically 70s silhouette and pattern a contemporary makeover. The result is the vibrant Coflower shirt. Whipped up from pure cotton, the design is covered in large bold florals synonymous with the decade, cut to a loose-fitting shape and topped with a smart collar.
Marrying everyday luxury with a nonchalant elegance, Maje helped popularise the now-iconic 'French' look, and continues to be a touchstone for effortless Parisian style.