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£177.6 £296
"The aim is to design and manufacture our clothes with greater care," says Mara Hoffman of her label's focus on sustainability and reducing its impact on the planet. Created with timeless appeal, these high-waisted 'Georgina' jeans are consciously made from blue denim. They're cut for a relaxed fit and have slightly tapered cuffs.
Mara Hoffman’s prints have been a summer staple since 2000. The label is now shifting gears and embracing more sustainable practices, including recycled, organic and animal-friendly materials, lower-impact production and artisan suppliers - an approach that matches their new aesthetic of softer colours and artful prints.
'Made with 100% organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic.'