£37 £125
Mara Hoffman has been reshaping her label since 2015, with a commitment to make long-lasting clothing through responsible and environmentally conscious practices, and these neon-pink Lei bikini briefs are an example of such efforts. They're made in the USA from Italian jersey blended with ECONYL, a fibre crafted from plastic waste such as fishing nets and bottles found in the ocean.
Mara Hoffman’s prints have been a summer staple since 2000. The label is now shifting gears and embracing more sustainable practices, including recycled, organic and animal-friendly materials, lower-impact production and artisan suppliers - an approach that matches their new aesthetic of softer colours and artful prints.
'Made with 78% ECONYL. ECONYL is a nylon yarn made from recycled synthetic waste including fishing nets, in a closed-loop process that uses less water and creates less waste than traditional nylon production methods.'