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£149
Crafted from incredibly soft denim, these light-wash jeans have just the right level of 70s influence. The high-waisted, wide-leg shape is finished with a frayed hem, meaning they can easily be shortened if necessary. A no-effort-required way of adding instant cool to any laid-back look, these jeans are a contemporary take on a style staple. + High-rise fit
Founded by Clare Hornby in 2009, ME+EM offer what they like to call “intelligent clothes for now, this season and beyond”. Always flattering and timeless, their pieces are created to look good when styled together, and that includes their essential Breton tops, shirts and Palazzo trousers. A fashion blogger favourite, see ME+EM in print in Cosmopolitan and Stella.