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£210
MSGM’s ivory jeans are shaped with a high-rise waist that adjusts with silver tabs, echoing the label’s off-kilter aesthetic. They’re crafted with a black embroidered logo to the side pocket and have front pleats, which give a loose fit, and taper towards the ankle.
Launched by former DJ Massimo Giorgetti in Milan, MSGM’s use of piercing colours, crazy patterns and digital prints was an immediate hit with a young, fun and modern following as seen in publications like Marie Claire and Grazia.