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£710
This beige trench coat is pictured in MSGM's polished lookbook which takes inspiration from the optimistic mood of founder Massimo Giorgetti's favourite book. It's made in Italy from cotton gabardine with a contrasting bouclé storm flap and buttoned epaulettes, then cinches the waist with a buckled belt.
Launched by former DJ Massimo Giorgetti in Milan, MSGM’s use of piercing colours, crazy patterns and digital prints was an immediate hit with a young, fun and modern following as seen in publications like Marie Claire and Grazia.