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£159 £265
Turn-up cuffs bring an effortless lived-in feel to MSGM's light-wash blue jeans. They're crafted in Italy from denim to a high-rise silhouette with a classic five-pocket construction and cropped wide legs, then embroidered at the hip with the label's logo. Style them with bright prints for an insouciant twist.
Launched by former DJ Massimo Giorgetti in Milan, MSGM’s use of piercing colours, crazy patterns and digital prints was an immediate hit with a young, fun and modern following as seen in publications like Marie Claire and Grazia.