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£87 £250
MSGM's light-wash denim trousers emphasise creative director Massimo Giorgetti's fondness for 1980s-inspired silhouettes. They're crafted in Italy to a high-rise shape with top-stitched pleats and tapered legs, then hallmarked with an embroidered logo.
Launched by former DJ Massimo Giorgetti in Milan, MSGM’s use of piercing colours, crazy patterns and digital prints was an immediate hit with a young, fun and modern following as seen in publications like Marie Claire and Grazia.