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£200
When New Balance set itself the challenge of developing the world's best running shoe in 1978, the resulting '990' sneakers exceeded all expectations - and has continued to do so ever since. This pair is reworked in ripstop, suede and leather and has ABZORB midsoles that minimize impact using a combination of cushioning and compression resistance.
A classic on the sportswear scene that started out selling arch supports to police officers and waiters in the early 1900s, New Balance has re-emerged as a fashion must-have in recent years and, with stylish collaborations from J.Crew to Stone Island, the iconic sneakers are going nowhere.