£22.5 £75
Playing on the classic Hawaiian shirt, Ninety Percent has created a super-soft, organic cotton version for SS20. The neat collar provides the necessary shirt credentials, but the boxy T-shirt style provides an element of ease. Pair with denim or khaki pieces to add to the ‘modern explorer’ look.
Bringing together ethics and aesthetics, Ninety Percent is a contemporary sustainable womenswear brand that shares 90% of its distributed profits between charitable causes and those who make the collection happen. Expect elevated essentials, from well-cut organic cotton sweats to detail-driven jersey staples and beautifully crafted knits from organic merino wool.
'This product is made with organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, is better for water and emits up to 46% less greenhouse gas than non-organic.'