£42
Ninety Percent updated their classic hoodie an 80s refresh with this season’s ‘acid-wash-but-not’ effect. Traditional acid-washing uses harmful chemicals, the brand's organic cotton is sprayed with a pigment dye instead, much better for the planet, and the people on it. Extra details come in the form of additional exposed seams and colour-flecked drawstrings, inspired by classic climbing gear.
Bringing together ethics and aesthetics, Ninety Percent is a contemporary sustainable womenswear brand that shares 90% of its distributed profits between charitable causes and those who make the collection happen. Expect elevated essentials, from well-cut organic cotton sweats to detail-driven jersey staples and beautifully crafted knits from organic merino wool.
'This product is made with 100% organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, is better for water and emits up to 46% less greenhouse gas than non-organic.'