£178
Simplicity is the defining factor of elegance, and this exquisitely tailored cotton dress is the epitome of clean classicism. The V-neck cleavage is lined with floral lace, which puts a twist on the pared-back design and means you can go without dramatic jewellery.
Part of the Max Mara stable, Sportmax is geared toward the younger urban style conscious. Deconstructed tops, silk party dresses and bold prints bring luxury at reasonable prices. Find them in publications like Grazia and Vogue.