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£25 £31
When Tamara Hill-Norton opened her activewear boutique called Sweaty Betty in London's Notting Hill the year was 1998 and the women's sportswear market was a bleak and boring space. Which is why she decided to infuse her styles with design that would make the women that wear them feel both beautiful and strong. So why not get a piece of that philosophy for yourself in the form of the light-support seamless Mindful sports bra? It's perfect for switching off on the yoga mat.
Sweaty Betty redefined activewear, shaking up a dull and uninspiring scene by combining bold, dynamic designs with technical performance to create pieces women wanted to wear and be seen in, and helping to kick-start an athleisure trend that’s still going strong today.