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£120
Veja's sneakers are named in tribute to the Brazilian NGO the label has been working with since 2005 - it supports organic and family farming in the Nordeste region. This pair is assembled from smooth white leather with metallic gold detailing and organic cotton laces. The sole is made using some rice waste, Amazon rubber and recycled rubber.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'