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£35
Veja is rewriting the path of our favourite footwear by looking beyond mass manufacture to more sustainable, eco-friendly methods. The Rio Branco trainers are a product of this process; they see a mesh upper (made from recycled polyester) with panels of suede and leather, set on a wild rubber sole (sourced from the Amazon). Then they're topped off with the label’s signature V patched to the side, so there’s no question about where they're from.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'Made with 100% recycled polyester. Recycled material reduces waste in the short term and uses fewer natural resources than virgin material.'