Nova Logo-Print Canvas Trainers

Friends Sébastien Kopp and François-Ghislain Morillion founded Veja with an aim to reimagine classic trainers through an eco-conscious lens – and this white canvas Nova pair is the unstudied result. They're crafted in Brazil from ethically-sourced organic cotton and wild rubber and are neatly accented with the label's distinctive printed V and a slightly elevated midsole. The fit runs true to size. ​

• Organic cotton canvas

A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.