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£125
Veja is rewriting the path of our favourite footwear by looking beyond mass manufacture to more sustainable, eco-friendly methods. The Rio Branco trainers are a product of this process; they see a hexamesh upper (that’s a mix of organic cotton and recycled polyester, by the way) with panels of suede and leather and set on a wild rubber sole (sourced from the Amazonian forest, no less). They’re topped off with the label’s signature V patched to the side, so there’s no question about where they're from.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'Made with 70% organic cotton and 30% recycled polyester. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic. Recycled polyester reduces waste, uses fewer natural resources and has a lower environmental impact.'
