£100
Veja's white Rio Branco trainers are crafted from the label's signature Alveomesh, which is made from recycled plastic bottles. They're shaped with grey suede panels and a logo-print leather heel patch, then set on a beige rubber tread sole.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
'Track star - Seek out with a retro edge to finish first this spring.' 3 May 2021, page 66.
As featured in 'What To Pack For A Staycation'. 28 May 2021.