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£78
Launched in 2005, Veja has quickly established itself as an eco-friendly sneaker pro. The Condor running shoe, the brand's flagship product unveiled in 2019 after four years of R&D, was their first sneaker to be made of 53% recycled and natural materials. This is a major ecological and technological feat, as it is also light and flexible -- two qualities that are essential for a running shoe.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
