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£7 £25
The Prime Dress is an attitude-rich piece made of soft organic cotton. Its has a boxy straight fit and crisp details, including a ribbed crew neck and short penguin sleeves. The contrast of soft textile and minimal cut gives it a dynamic yet comfort-dressing feel.
Weekday started life as a small concept store on the fringes of Stockholm (that was only open on weekends). The young Scandi brand has stayed true to its roots, remaining the place to find the latest streetwear-inspired trends.