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D. Efect

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D.Efect creative director Egle Ziemyte loved irregularities, errors and contradictions from early on – while studying costume design, working as a part time model, a stylist and as a fashion editor for a lifestyle magazine. Separating “D” from “Defect” she created a double meaning to the brand name – in her designs she strives for the effect of the defect. “My collections are sculpture like, full of contrasts, oversized forms, male silhouettes adapted to female forms. I started using mainly subdued colors mixed with a few brighter ones. I love to contrast classic fabrics with innovative, interesting, outstanding ones. Adding unconventional elements or picking the details which are slightly outlandish”, explains Egle. D.Efect brand is based on the notion of the beauty of imperfection, of wondering and being struck by things which are beautiful, but have soul, designs which are strict, clear, geometrical, but have lively ambience to them. D.Efect is a contemporary luxury clothing brand for women who can stand out by their sheer personality and who despise uniforms. Individuality is at the core of D.Efect – if you wear it, you will be seen, but not only because of the clothes, your own personality is just as important. Shine on!



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