Daisy London was born out of a love for the beautiful and the exotic, out of a passion for travel and far-flung shores and out of a taste for adventure. When Noel’s son James took the helm of our company in 2009, he brought with him a strong background in trend-driven sales and a deep-rooted love of Eastern philosophy. It was James’ beliefs in these philosophies that paved the way for Daisy London’s global success story – the now iconic Chakra bracelet.
