A talented designer, Emma started embroidering from the age of 5. As a child she spent many of her weekends with her mother at the Royal School of Needlework in Hampton Court Palace, learning from the same seamstresses who created the embroidery work on the wedding dress of Kate Middleton. Emma created her first label – SewLomax – in 2012, and designs from our studio in London. Creativity has always been a major part of her life. Finding the right fabric or seeing rows and row of beautiful wools, silks and cotton – or even coming across an old button can be a major inspirations. Hand crafted – not mass produced We’re leading the charge back to high quality, unique, hand-crafted design. Each product in our range is designed by Emma. She creates all the first samples herself, by hand. We then typically produce limited edition runs of all our products, with our talented seamstresses in India hand stitching each bag. Because it is finished by hand, each product is slightly unique. Our customers feel they don’t just own something stylish, but something individual and unique. We aim to be truly ageless and timeless.
