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The Reformation

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At Reformation, fashion and sustainability coexist. Created in 2009 by Yael Aflalo, Reformation designs and manufactures limited-edition collections in our own factory. Located in downtown Los Angeles, they manufacture most of their products in their own sustainable sewing factory. By cutting out the middleman and selling online and in boutiques, they eliminate traditional retail markups. Sourcing sustainable fabrics and vintage garments, and incorporate sustainable practices throughout their supply chain to make beautiful styles at a fraction of the environmental impact generated by most fashion brands. Through the company's heat-reflecting roof and use of renewable energy, to the recycled hangers in their stores and 100% recycled packaging for every order shipped, sustainability is core to the business at every level. It is Reformation's goal to raise awareness around the impact fashion has on the environment and at the same time offer sustainable solutions and choices.



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