The Sports Edit is a new multi-channel retailer, launched in 2015, offering a carefully curated selection of the best fashion-forward premium activewear and accessories in the world. We scour the globe to find the brands and products that blend style, high performance, enduring quality, and innovative fabrics, and we present you an edited selection of these. We don’t just stock the mainstream sportswear brands, rather a diverse and varied range of sports and activewear brands; some established, others emerging, and we are introducing new brands to the UK. Diversity is important to us, as we don’t think there has been enough variety available in traditional sportswear retail. Each of our brands is carefully chosen for a unique style, attitude and strength.