Having long felt the urge to launch his own vision of a distinctive clothing line Nikolaj Nielsen, an industry veteran with a vast background in denim, in 2004 founded Won hundred with the ambition to challenge the way fashion was grasped in native Denmark. Won Hundred is a brand with a collection rooted in classical mens wear and traditional formal wear and a willingness to take risks. The team behind Won hundred works proactively with the mantras; passion, awareness, reaction & fascination in all senses from early stage sketches to final production. The entrepreneurial approach to the Inspiration is, whether conceptual or by sudden impulse, primarily found within different movements in music, cinema and art and serves as a foundation for the sustained mission; to define a modern style for the multifaceted and enthusiastic individuals.
