When it comes to branding, Acne Studios either goes bold or keeps its distinctive lettering to a minimum. One look at this bucket hat, it’s clear that the style falls into the latter category. Kept free of pretty much any detail, save for the tiny face embroidered into the front, it’s crafted from cooling organic cotton and stitched with a slim folded brim shielding your eyes from the sun.
Swedish design collective ACNE was founded in 1997 by Jonny Johansson. Initially specialising in jeans the brand now is a byword for modern classics infused with Scandinavian cool as seen in the likes of Stella and Elle.