Ensco Label Brand-Print T-Shirt

Simplicity is key for the founder of Acne Studios, Jonny Johansson. Take one look at the Ensco U Pink Label T-shirt from his Stockholm-based brand and you'll see what we mean. First, it's spun from naturally light, soft cotton-jersey to start, then it's cut to a classic short-sleeved T-shirt silhouette. The final detail? A branded tab that's ever-so-subtly embroidered at the back of the neck. There's a style you can rely on time and again.

• 100% cotton
• Product Code: Ref: R04158777

Initially specialising in jeans, Swedish multi-disciplinary fashion house Acne Studios is now a byword for modern classics infused with Scandinavian cool, including its much-imitated fringed scarf.