Evil Face Embroidered Cotton-Jersey Hoody

The deadpan face that stars on this Acne Studios hoody has a satisfyingly uncomplicated origin story. Jonny Johannson needed a bag for a show fitting and so drew his interpretation of a fellow “ordinary” Swedish citizen. Neither smiling or frowning, it can be described by the word “Lagom”, meaning moderate, or just right, as we like to think of it—because this large patch that stares at any passer-by, embroidered on cotton jersey, seems just right.

• 100% cotton

Initially specialising in jeans, Swedish multi-disciplinary fashion house Acne Studios is now a byword for modern classics infused with Scandinavian cool, including its much-imitated fringed scarf.