Exford Fade Brand-Patch T-Shirt

The origins of Acne Studios' now-iconic Face motif are simple; it was the Swedish label’s Creative Director Johnny Johannson’s take on a Swedish citizen, one who’s not too happy and not too sad – just somewhere in between. And now? The face is seen embroidered on pieces like the Exford Fade T-shirt. In fact, here you’ll find it twice. It’s placed at the chest on a brand patch and neatly embroidered just below the neck at the back.

• 100% cotton
• Product Code: Ref: R04158747

Initially specialising in jeans, Swedish multi-disciplinary fashion house Acne Studios is now a byword for modern classics infused with Scandinavian cool, including its much-imitated fringed scarf.