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£140
When Acne Studios’ Creative Director came up with the label’s signature deadpan logo, he explained he wanted to create a mascot who was “not too happy, not too sad”. Since its inception, the emotionless motif has found its way onto scarves, hats and now the Face It T-shirt. The crewneck is spun from pure cotton imbued with stretch, making the relaxed fit the ultimate comfy companion that’s sure to turn any frown upside down.
Initially specialising in jeans, Swedish multi-disciplinary fashion house Acne Studios is now a byword for modern classics infused with Scandinavian cool, including its much-imitated fringed scarf.