When Acne Studios’ Creative Director came up with the label’s signature deadpan logo, he explained he wanted to create a mascot who was “not too happy, not too sad”. Since its inception, the emotionless motif has found its way onto scarves, hats and now the Face It T-shirt. The crewneck is spun from pure cotton imbued with stretch, making the relaxed fit the ultimate comfy companion that’s sure to turn any frown upside down.
Swedish design collective ACNE was founded in 1997 by Jonny Johansson. Initially specialising in jeans the brand now is a byword for modern classics infused with Scandinavian cool as seen in the likes of Stella and Elle.