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£200
The face embroidered at the chest of Acne Studios' cream Fairah Face sweatshirt represents the Swedish notion of 'lagom', meaning 'not too happy, not too sad'. It's made from soft loopback cotton jersey with a ribbed crew neck, hem and cuffs. Layer it under a longline jacket on cooler days.
Swedish design collective ACNE was founded in 1997 by Jonny Johansson. Initially specialising in jeans the brand now is a byword for modern classics infused with Scandinavian cool as seen in the likes of Stella and Elle.