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£200
The face embroidered at the chest of Acne Studios' cream Fairah Face sweatshirt represents the Swedish notion of 'lagom', meaning 'not too happy, not too sad'. It's made from soft loopback cotton jersey with a ribbed crew neck, hem and cuffs. Layer it under a longline jacket on cooler days.
Initially specialising in jeans, Swedish multi-disciplinary fashion house Acne Studios is now a byword for modern classics infused with Scandinavian cool, including its much-imitated fringed scarf.