Acne Studios’ signature deadpan mascot is a constant throughout the label’s collections, including on the chest of the Fairah cotton hoody. So what inspired founder Jonny Johansson to create it? The quintessential Swede. Portrayed with two dots for eyes and a straight line for its mouth, the neutral expression represents an emotion that exists somewhere between happiness and sadness – dubbed lagom in Swedish. Slip this cosy garment on to display yours proudly.
Swedish design collective ACNE was founded in 1997 by Jonny Johansson. Initially specialising in jeans the brand now is a byword for modern classics infused with Scandinavian cool as seen in the likes of Stella and Elle.
