Fairah Face-Patch Regular-Fit Cotton-Jersey Hoody

Acne Studios’ signature deadpan mascot is a constant throughout the label’s collections, including on the chest of the Fairah cotton hoody. So what inspired founder Jonny Johansson to create it? The quintessential Swede. Portrayed with two dots for eyes and a straight line for its mouth, the neutral expression represents an emotion that exists somewhere between happiness and sadness – dubbed lagom in Swedish. Slip this cosy garment on to display yours proudly.

• 100% cotton
• Product Code: Ref: R03941205

Initially specialising in jeans, Swedish multi-disciplinary fashion house Acne Studios is now a byword for modern classics infused with Scandinavian cool, including its much-imitated fringed scarf.