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£360
The original pioneer of simplistic Scandinavian style, Acne Studios started back in 1997 with a small collection of just 100 pairs of jeans. Fast forward to today, and the Swedish label has earnt itself a loyal following of fans as well as the title of cult favourite. Minimalist styles like the Fester hoody prove why. Spun from soft and stretchy cotton jersey and shaped to a suitably oversized fit, the slouchy style is subtly stamped with a brand patch on the back.
Initially specialising in jeans, Swedish multi-disciplinary fashion house Acne Studios is now a byword for modern classics infused with Scandinavian cool, including its much-imitated fringed scarf.