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£270
The origins of Acne Studios' now-iconic Face motif are simple; it was the Swedish label’s Creative Director Johnny Johannson’s take on a Swedish citizen, one who’s not too happy and not too sad – just somewhere in between. And now? The face is seen embroidered on pieces like the Fiah Fade sweatshirt. In fact, here you’ll find it twice. It’s placed at the chest on a brand patch and neatly embroidered just below the neck at the back.
Initially specialising in jeans, Swedish multi-disciplinary fashion house Acne Studios is now a byword for modern classics infused with Scandinavian cool, including its much-imitated fringed scarf.