Fierre Logo-Print Cotton-Jersey Sweatshirt

There’s no need to contort your neck to read the moniker stamped onto the Fierre sweatshirt, allow us to tell you instead. Each season Swedish label Acne Studios works its logo onto clothing in new ways, this season it’s literally been turned on its head. Spun from cotton jersey, it’s cut to the brand’s signature slouchy shape (try saying that three times fast) with dropped shoulders. Pull it on with denim and an oversized blazer.

• 100% cotton

Initially specialising in jeans, Swedish multi-disciplinary fashion house Acne Studios is now a byword for modern classics infused with Scandinavian cool, including its much-imitated fringed scarf.