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£105 £125
We love the little face logo that Acne Studios' Jonny Johansson embroiders on hats, jackets, the cotton-jersey Forge Face shorts, etc. Inspired by the faces that he sees around Stockholm, it represents the quintessential Swedish citizen: not too happy and not too sad. It might sound silly to say that this most basic of faces is in any way specific to a nationality, but anybody who’s lived in Sweden will recognise it.
Initially specialising in jeans, Swedish multi-disciplinary fashion house Acne Studios is now a byword for modern classics infused with Scandinavian cool, including its much-imitated fringed scarf.