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£240
AGOLDE may not be bothered about following trends, but the LA-based label can’t help but start them. Inspired by the denim donned in decades gone by, the brand whips up the Lana jeans. Perching comfortably on your hips, they fall with straight legs and are dipped in a deep, saturated hue, enhancing their vintage appeal. What’s more, they’re crafted from organic cotton, so they hold and gently mould to the shape of your body.
Los Angeles-based AGOLDE defines itself as a fashion-forward denim label, experimental in both approach and design. Part of the same family as Citizens of Humanity and GOLDSIGN, the AGOLDE design collective focuses on sustainability and comfort, to create jeans that are modern interpretations of classic styles.
'Made with 100% organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic.'