The canvas of Anya Hindmarch’s tan I Am A Plastic Bag tote is fashioned from plastic bottles that otherwise would have been destined for landfill, highlighting the label’s environmentally conscious approach. Coated with a waterproof vinyl finish obtained from recycled car windscreens, it’s accented with Italian-tanned leather trims.
From designing her very first bag to critically-acclaimed London Fashion Week shows, Anya Hindmarch has approached every project with the creativity and humour that has become synonymous with the brand. Highlights of the last 25 years include the famous I Am Not a Plastic Bag – for which 80,000 people queued across the UK – London Fashion Week shows and windows and pop-ups in some of the world’ s leading stores, including Selfridges in London, Colette in Paris and Isetan in Tokyo.
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