Anya Hindmarch’s black I Am A Plastic Bag phone pouch is made from canvas derived from recycled plastic bottles and coated with a protective layer made of repurposed car windshields, echoing the designer’s creative approach to sustainability. The compact style has a front slip pocket and four card slots on the reverse then suspends from a detachable slender strap.
From designing her very first bag to critically-acclaimed London Fashion Week shows, Anya Hindmarch has approached every project with the creativity and humour that has become synonymous with the brand. Highlights of the last 25 years include the famous I Am Not a Plastic Bag – for which 80,000 people queued across the UK – London Fashion Week shows and windows and pop-ups in some of the world’ s leading stores, including Selfridges in London, Colette in Paris and Isetan in Tokyo.
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