Anya Hindmarch spent two years developing the recycled textiles used to create this orange I Am A Plastic Bag tote bag, such as the coated canvas which is made from yarn made from plastic bottles and coated with PVB from recycled windscreens. It’s crafted to a capacious silhouette with appliqué patches and slender top leather ties. Carry it against pared-back edits for a confident pop of colour.
From designing her very first bag to critically-acclaimed London Fashion Week shows, Anya Hindmarch has approached every project with the creativity and humour that has become synonymous with the brand. Highlights of the last 25 years include the famous I Am Not a Plastic Bag – for which 80,000 people queued across the UK – London Fashion Week shows and windows and pop-ups in some of the world’ s leading stores, including Selfridges in London, Colette in Paris and Isetan in Tokyo.
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