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£450
The winking smiley-face appliqué on Anya Hindmarch’s beige Pont tote bag is an expression of the label’s belief that fashion should make you smile. It’s made from canvas trimmed with red, orange, yellow and blue grosgrain stripes and opens to a generous compartment with a zipped pocket.
From designing her very first bag to critically-acclaimed London Fashion Week shows, Anya Hindmarch has approached every project with the creativity and humour that has become synonymous with the brand. Highlights of the last 25 years include the famous I Am Not a Plastic Bag – for which 80,000 people queued across the UK – London Fashion Week shows and windows and pop-ups in some of the world’ s leading stores, including Selfridges in London, Colette in Paris and Isetan in Tokyo.