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£16 £40
Shortly after launching her eponymous lingerie label, Araks Yeramyan made the famous briefs worn by Scarlett Johansson in the opening scene of Sofia Coppola’s Lost In Translation. Her obsession with colour and detail has kept the brand on an upward trajectory, incorporating swimwear and sleepwear, and staying true to Ararks’ vision of everyday luxury.
'Made with 100% organic cotton. Organic cotton is grown without synthetic pesticides and fertilisers, uses less water and emits up to 46% less greenhouse gas than non-organic.'
