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Simple silhouettes and superior fabrics are key to Araks' well-fitting lingerie, and shape the everyday appeal of these lychee-pink Isabella briefs. Reproduced each season in a refreshed colour palette, this staple style is made in the USA from organic cotton with a low-rise cut framed by picot trim.
Shortly after launching her eponymous lingerie label, Araks Yeramyan made the famous briefs worn by Scarlett Johansson in the opening scene of Sofia Coppola’s Lost In Translation. Her obsession with colour and detail has kept the brand on an upward trajectory, incorporating swimwear and sleepwear, and staying true to Ararks’ vision of everyday luxury.
As the sustainable fashion movement gathers pace, we’re shining a light on the individual pieces with eco credentials, whether that’s lower-impact natural fabrics like linen, lyocell and organic cotton, recycled fibres, or more planet-friendly manufacturing techniques. If it’s greener, it’s here.
